About Us
Our Story and Purpose






Our journey at Lincoln Naturals began as a tribute to a very special dog— a big, goofy, sweet-souled Boxer named Lincoln. Lincoln’s life took a tragic turn when he was diagnosed with cancer at just 8 years old. His battle and eventual loss to this illness was not just a moment of profound sorrow but a pivotal turning point for us. It sparked a relentless quest in our founder, a fervent dog lover, to dive deep into canine health and nutrition. The goal was to uncover what might have contributed to Lincoln’s illness and to address the wider issue affecting countless dogs being fed misleadingly labeled “healthy” yet highly-processed, charred kibble.
In a market cluttered with dog foods boasting “natural” and “healthy” tags while being heavily processed and carb-loaded, our foundation emerged. Frustrated by the widespread misrepresentation and ignorance of a dog’s primary dietary need for meat, our founder was compelled to initiate a transformative change in pet nutrition.
This pursuit led to the creation of a nutritional blueprint backed by the latest veterinary research aimed at maximizing canine health and longevity. At Lincoln Naturals, we are dedicated to offering dog owners the reassurance that their furry companions are receiving the absolute best diet possible. Our approach is more than just producing dog food; it’s about crafting a scientifically-backed nourishment plan filled with love and understanding of what dogs genuinely need.
Choosing our food means more than just feeding your dog. It’s about providing them with a diet crafted with care, informed by science, and deeply rooted in a profound understanding of canine necessities. We promise to every pet parent who trusts us: our food is not just sustenance; it ensures your dog thrives. It’s our commitment to you and your beloved pet that we will continuously strive to deliver the best, enabling your furry family member to live their healthiest, fullest life.
In memory of Lincoln, and in honor of every dog deserving a chance at a better life, we stand by our promise – a promise of health, vitality, and well-being for your pet. With every meal from Lincoln Naturals, your dog isn’t just eating; they’re flourishing, and that’s a pledge we proudly uphold.
Our Happy Customer Thoughts
My wife and I couldn’t be happier to have found such high-quality food and treats for our boy Jet. We are hyper focused consumers who take our health seriously and want the same for our fur son, Jet, a German Rottweiler and grandson of a two-time ADRK world champion. We have been on a mission to find the best possible all-natural food for him. We tried the “top kibbles” and “top fresh food” services like Farmer’s Dog with no luck. Despite his overall health, Jet had inconsistent stool, and kibble dried out his skin intermittently. Then we decided to try Lincoln Naturals, and what a world of difference it has made.
We love that Lincoln Naturals uses all-natural ingredients with no fillers and nothing to hide. Jet absolutely loves it and thrives on it. His coat is perfect, he is lean and muscular, and he no longer has an upset stomach or stinky gas. We highly recommend this food if you’re looking for the absolute best nutrition for your pup.
I also want to highlight the exceptional customer service from Lincoln Naturals. They have been great at answering all our questions, and delivery has been prompt and easy. Do yourself and your pup a favor and try them!
Jose & Celina
Our Happy Customer Thoughts
I adopted my beautiful blue Weimaraner, Duke, from Big Dog Ranch Rescue in December 2023. He was found abandoned in Redlands (Miami), weighing just 55 pounds and in poor shape. When I picked him up, they were feeding him Science Diet kibble. Knowing there were better options to help him recover and reach full health quickly, I began my search.
As a biologist working with wildlife, I understand the importance of diet in an animal’s health. From my research and understanding of a dog’s biology, I determined that a high-protein, low-carbohydrate, minimally processed diet is vastly superior to corn-filled kibble. That’s when I found Lincoln Naturals. Their nutrient profile closely aligns with a dog’s biological needs, and they omit all the junk found in commercial kibble.
Duke instantly loved Lincoln Naturals. In just five months, he went from 55 pounds to 75 pounds, becoming lean and muscular as his sporting breed should be. The before and after pictures are incredible. I wanted to avoid the common issues of bloating, overweight, or obesity that many dogs face due to poor diet and lack of exercise.
Our dogs are not with us long enough, so anything I can do to extend Duke’s life, I will do. As a biologist, I am confident that feeding Duke Lincoln Naturals will contribute to his best health and longest lifespan possible.
Phil
Our Happy Customer Thoughts
We have a 3-and-a-half-year-old Vizsla named Momo, and for a while, we struggled with feeding him. Momo would get bored eating the same food and would eventually stop eating. We tried different meals, including The Farmer’s Dog, but it was costly, and we had to supplement with other options, which caused Momo to gain weight.
During that time, we started reading “The Forever Dog” book and realized we were not doing things correctly. After finding Lincoln Naturals, everything changed. It has been a game-changer for our dog and our budget. He now devours his meals and looks healthier and better than ever.
Ricardo & Angie